The base concept of the exhibition design was the recreation of the environments in which the life of the working class occurs and the contrast between the highly technological, organized and supervised environments of the factory floor versus the gathering places and homes of workers. With this principle a great thematic setting was created, in reds and blacks, which incorporated visual elements, environmental sounds, moving images and other display supports. This emphasized the working conditions, life, thoughts and organization that identify Mexican working culture.
Location: Temporary exhibition at the national Museum of Popular Cultures, Coyoacán, Mexico City.
Client: General Direction of Popular Cultures, SEP
Project Scope: Exhibition design project and realization direction.
Exhibition area: 840 m2
Project director: Jorge Agostoni
Collaborators: Marcela Capdevila Vega, Sergio Osorio, Mario Ramírez Díaz